We've a fantastic new opportunity of Sales Excellence Lead. This post will play a central role in shaping the experience of every customer who chooses to explore a home with us. We want our Sales teams to feel confident, capable and supported and Managers to be equipped to coach and develop them.
Reporting to our Chief Sales and Marketing Officer, the post will require frequent travel to our sites and knowledge of, or willingness to quickly learn compliance requirements of New Home Ombudsman Legislation, Building Safety Act, New Homes Quality Code and our responsibilities as a housebuilder.
Aim of the role
This role exists to bring our Sales Development Strategy to life — ensuring our teams have the confidence, skills and behaviours to deliver a warm, personable, values‑led customer journey.
We are not simply selling houses. We are guiding individuals and families toward building a home — a place to belong, to grow and to thrive. Through thoughtful training, coaching and support, this role will help our sales teams embody our values of Quality, Community, Sustainability and People in every interaction.
Duties will include
Sales Development Training Across the Group
- Lead engaging, practical and inspiring training sessions for new and existing sales colleagues
- Ensure training reflects our tone of voice: personal, warm, and transparent
- Own the product and solutions training modules focusing on new house types, standard and upgraded spec, energy efficiency and ESG features
Building Capability and Confidence
- Coach individuals and teams to strengthen skills in customer experience, emotional intelligence and value‑based selling
- Support colleagues in developing confidence around sustainability features, design principles and placemaking
- Help teams understand how to use data and insight to improve performance
Embed Customer Centricity
- Work closely with site teams, customer service, marketing and sales management to ensure a joined‑up customer journey
- Help sales teams understand build stages, timelines and expectations
- Ensure CRM system is fully utilised and customer data is accurate and handled with care
Ensure Compliance and Professional Standards
- Train teams on HBF standards, the New Homes Quality Code, GDPR, Anti Money Laundering and competition law
- Reinforce ethical selling and transparent communication
- Support managers in identifying and addressing compliance gaps
Support Operational Excellence
- Work closely with site teams, customer service, marketing and sales management to ensure a joined‑up customer journey
- Support the rollout of new processes, systems and tools
Develop Training Materials and Programmes
- Create clear, engaging and accessible training content
- Refresh and refine materials in line with business needs, PR activity and customer insight
- Support the development and delivery of a structured onboarding programme for new starters
Partner with Sales Leadership
- Provide insight on team capability, strengths and development needs
- Support Sales Managers in building a coaching culture
- Contribute to quarterly and annual performance reviews with training recommendations